The Realistic Client

The ideal client is realistic.

If he or she is a buyer client they know how much house they can afford. If they are buyers, and can only afford a house under $150,000, they won't ask you to show them houses worth $300,000 and up.

George was a realistic. He went online and found he qualify for a $185,000 mortgage. He was a manager in a cash checking store.

He didn't think he could afford a $185,000 mortgage, he only wanted to borrow $75,000. We found him the perfect house for him. He made an offer. It was accepted. He didn't try to reach for more than he could hold.

He ended up not getting the house, but not from being unrealistic.

I'm trying to create savvier real estate customer. Is this working?

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