Ideals clients are "comfortable in their own skin." They know what they want and they go for it. You know them as you begin to work with them. They sign on with you and go with you all the way. The opposite of the comfortable client is the uncomfortable client.
Henry was never comfortable. He was referred to me through our company. We went out looking many times but nothing was ever quite right for him. It was too small. There weren't enough closets. The rooms weren't in the right places. It was not in good enough shape. The colors were wrong. Whatever. Finally we found the property that exactly fit his criteria. Everything about the place was perfect. But no, this was no good because there was a bar on the corner of the block and he couldn't live in a neighborhood where there was bar.
Finally I found him a place he wanted to bid on. I went to my the office to write up the offer. The time came for him to show up to sign it but he didn't. I waited 30 minutes then called him up. He said he couldn't get himself to sign it that day, give him 2 days. I asked him what would be different in two days. He said he just needed more time. I warned him that the thing might get sold in the meantime. He said he needed the time.
Two days came and went and I called him. His message was one to call me. He called me 8 days later and ask if the place was still available. I called the other agent--no an offer had been accepted. To my knowledge he never bought anything. He just wasn't comfortable in his own skin.
I'm trying to create a more informed real estate customer. Is this working?
Want to learn entrepreneurship? Go to www.hatman2.blogspot.com.
Want to get a poem or short story published? Go to www.byandforwriters.blogspot.com
Want tips on writing? Go to www.timswritingblog.blogspot.com. Or want to read my first book for free, or maybe get it? Go to www.kearneymusicschoolmurders.blogspot.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment