Friday, March 26, 2010

Appreciative Client: the Opposite

Ideal clients appreciate their agents for what they bring to the relationship. They say, "Thank you, Tim, for the help you're giving us. We know you're going to find something perfect for us and we're really pleased about how things are going."

George was the opposite. I met him at a networking event and later had lunch with him. We got on well it seemed. A few months later he invited me to breakfast and he said he was looking for a house and wanted to move soon. He was getting married and they were planning a family and he wanted me to be his agent. We talked about what he wanted and needed and was looking for. I sent him some properties every few days and we went looking.

I was working on setting up another showing when his soon-to-be-wife Irma called me to tell me they had found a house on their own and wanted to save me from wasting my time showing up at the appointment I'd set up and they wouldn't be needing my services anymore. She thanked me and wished me good luck and hung up. Point, set, match. The thank you was purely formulaic.

Don't treat your agent like that. Try to keep him or her in the deal if they've done good work for you.

I'm trying to create a more informed real estate customer. Is this working?

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