When you evaluate real estate agents, don't focus only on sales. I know agents who lead in total sales year in and year out. It's important, but you have to realize that sales alone is not a valid indicator of a good agent.
There are a lot of things that go into it. Is the agent in residential or commercial real estate? Commercial deals tend to be bigger and different.
What kind of an area does he work in? We had an agent try to sell a house for us. He was a big deal with lots of sales. He had not a clue what it took to sell a house in our area.
An agent might have smaller sales but work in an area where the average sale price is low. Another person may focus on elite homes worth >$1 million. He/she can have a big sales figure if he's well connected and in a high-price area, but be very good.
Does the agent have a team under him? If so, he/she may be including the sales of all the agents in his/her team in the sales figure.
So, don't focus only on total sales.
I'm trying to create a more informed real estate customer. Is this working?
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