Thursday, January 14, 2010

Ideal Client Trait #5: Realism

The ideal client is realistic.

If he or she is a buyer, they know how much house they can afford. If they can only afford a house under $150,000, they won't ask you to show them houses worth $300,000 and up.

If they're a seller, they won't ask more than the house will realistically sell for and put the agent in the uncomfortable position of having to play the bad guy.

The fact that I've labeled this as "ideal" suggests that there are a lot of unrealistic clients out there. These people waste the agent's time.

A seasoned agent will be able to screen out most of the unrealistic buyer clients, but a good many still slip through.

I'm trying to create a more informed real estate customer. Is this working?

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