Extending Toby Israel's approach a bit, as it is outlined in Some Place Like Home; Using Design Psychology to Create Ideal Places (Chichester, England: John Wiley and Sons, 2003):
Israel "had been doing exercises for years with art, architecture and psychology students, encouraging them to explore the impact of their own past history of place. These students had been amazed by the richness of their environmental pasts which they had buried and forgotten." (p. vii)
This is very true for real estate buyers as well. Their choices are affected by things in their past that they had totally forgotten. More on this as we go.
I'm trying to create a more informed real estate customer. Is this working?
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