For a while I'm going to write about design psychology and buying a home. It's the first step in looking for a home but one most people don't articulate because it's hard.
It's easier for a buyer to say I want to find a 3-bedroom house in a suburb of Tacoma than it is to figure out what do I really want in a home.
The full bibliographic reference is Toby Israel, Some Place Like Home; Using Design Psychology to Create Ideal Places (Chichester, England: John Wiley and Sons, 2003). I'll reference it as Israel (2003).
The book is a little pricey, but it's well worth it. I had to special ordered it as it's not generally carried in stock.
I'm trying to create a more informed real estate customer. Is this working?
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