On Staging

Staging is not just decoration. Not just tables and chairs. Staging is finding the unique value proposition of your house and then manipulating the visible symbols of your house to communicate that proposition to prospective buyers.

So you have a house in the city that has a secluded garden with a wall around it? What does that tell you about that house that would attract a buyer? Maybe a protected environment that offers a respite from the world.

So you have a house that has a master bedroom that is a suite with a 360 degree view of the city? You have a way that a buyer can come home from work or other activity that put him above the fray and allowed him to see far and wide.

I had a client who was retiring from the Navy. He loved the navy but was ready to do something else. He saw a condo in a place here in Philly called "Naval Square." He found a unit in a building called the Admiral Halsey. Point, set, match. He could stay in the Navy without being in the Navy.

This is designed to produce more educated real estate customers. Is it working? Did you find it interesting? If you're serious about buying or selling a home, get a good agent.

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