Why Buyers Get Stuck Sometimes

This is worth repeating from my 2007 posting in my previous real estate blog in 2007:

Many buyers get stuck in their searches. They look and they look, but they can't find the house that they want. Toby Israel, in her book Someplace Like Home offers an insight which may explain a lot. She says, the image of our perfect living space is hard-wired into us when we are young. It changes over time, but stays substantially stays the same. Often how we feel about where we live is below our conscious level. Many buyers do not understand what they really want. Rather, they're being driven by what they think they want. She offers a number of ways to bring this material up to the conscious level.

The full citation is Tobey Israel, Some Place Like Home. Using Design Psychology to Create Ideal Places (Chichester, Eng.: John Wiley & Sons, 2003).

I'm going to unpack this in later posts. I recommend the Israel book highly. To order it, they give the e-mail address cs-books@wiley.co.uk

I'm trying to create a more informed real estate customer. Is this working?

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